{"id":1251,"date":"2026-09-10T06:45:45","date_gmt":"2026-09-10T06:45:45","guid":{"rendered":"https:\/\/jenileepr.co.za\/twm\/?page_id=1251"},"modified":"2026-09-10T07:13:16","modified_gmt":"2026-09-10T07:13:16","slug":"bramley-x-wi-fi-media","status":"publish","type":"page","link":"https:\/\/jenileepr.co.za\/twm\/case-studies\/bramley-x-wi-fi-media\/","title":{"rendered":"Bramley \u00d7 Wi-Fi Media"},"content":{"rendered":"\t\t
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Bramley \u00d7 Wi-Fi Media<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MOBILE-FIRST REACH WITH EXCEPTIONAL ENGAGEMENT<\/h2>\r\n <\/div>\r\n\r\n
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Bramley partnered with Traditionally Wired Media to reach South African consumers through a national Wi-Fi advertising campaign.<\/p>\r\n\r\n

The objective was to maximise mobile reach while generating meaningful engagement around a highly visual haircare brand.<\/p>\r\n\r\n

The campaign transformed the Wi-Fi connection journey into a measurable advertising opportunity, delivering national reach and strong audience response.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

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\r\n WHY IT WORKED<\/span>\r\n 93%<\/strong>\r\n

MOBILE-FIRST DELIVERY<\/h3>\r\n

Of campaign impressions were delivered on smartphones.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n

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\r\n VIDEO PERFORMANCE<\/span>\r\n 9.70%<\/strong>\r\n

VIDEO CTR<\/h3>\r\n

Video generated 73.8% of all campaign clicks.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n

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\r\n NATIONAL REACH<\/span>\r\n 9 \/ 9<\/strong>\r\n

PROVINCES REACHED<\/h3>\r\n

253,605 unique browsers were reached across South Africa.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n <\/div>\r\n\r\n

\r\n CAMPAIGN PERFORMANCE<\/span>\r\n

STRONG REACH. STRONG RESPONSE.<\/h2>\r\n\r\n
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434,255<\/strong>Impressions<\/small><\/div>\r\n
27,855<\/strong>Clicks<\/small><\/div>\r\n
6.41%<\/strong>Overall CTR<\/small><\/div>\r\n
253,605<\/strong>Unique Browsers<\/small><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n
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\r\n THE CHALLENGE<\/span>\r\n

REACHING BEAUTY CONSUMERS AT SCALE<\/h2>\r\n

Bramley required broad South African reach without losing the opportunity to engage mobile consumers directly. For a visual category such as haircare, the campaign also needed creative formats capable of capturing attention.<\/p>\r\n <\/div>\r\n\r\n

\r\n THE APPROACH<\/span>\r\n

ADVERTISING AT THE POINT OF CONNECTION<\/h2>\r\n

TWM used national Wi-Fi media to position Bramley in front of consumers during active digital moments. Strong visual and video creative complemented the mobile-first environment.<\/p>\r\n <\/div>\r\n\r\n

\r\n WHAT THE DATA TOLD US<\/span>\r\n

VIDEO WAS THE STANDOUT FORMAT<\/h2>\r\n

Video achieved a 9.70% CTR and accounted for 73.8% of campaign clicks. Engagement remained consistently above the benchmark quoted in the campaign report.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

\r\n THE OUTCOME<\/span>\r\n

NATIONAL VISIBILITY WITH MEASURABLE MOBILE ENGAGEMENT<\/h2>\r\n

The Bramley campaign demonstrated how Wi-Fi Media can deliver large-scale reach while creating measurable opportunities for audiences to engage with highly visual consumer brands.<\/p>\r\n\r\n EXPLORE WI-FI ADVERTISING \u2192<\/a>\r\n <\/div>\r\n\r\n<\/section>\r\n\r\n