{"id":1257,"date":"2026-09-10T07:04:32","date_gmt":"2026-09-10T07:04:32","guid":{"rendered":"https:\/\/jenileepr.co.za\/twm\/?page_id=1257"},"modified":"2026-09-10T07:12:18","modified_gmt":"2026-09-10T07:12:18","slug":"ackermans-finserve-x-wi-fi-media","status":"publish","type":"page","link":"https:\/\/jenileepr.co.za\/twm\/case-studies\/ackermans-finserve-x-wi-fi-media\/","title":{"rendered":"Ackermans FinServe \u00d7 Wi-Fi Media"},"content":{"rendered":"\t\t
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Ackermans FinServe
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SCALE, EFFICIENCY AND ENGAGEMENT ACROSS SIX CONSECUTIVE MONTHS<\/h2>\r\n <\/div>\r\n\r\n
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Ackermans FinServe required sustained national digital visibility rather than a once-off campaign burst.<\/p>\r\n\r\n

From January to June 2026, TWM's Wi-Fi Media campaign maintained broad South African reach while carefully managing frequency and consistently driving above-benchmark engagement.<\/p>\r\n\r\n

The result was a six-month performance story built around scale, mobile behaviour, national coverage, and efficient audience expansion.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n

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\r\n CONSISTENT PERFORMANCE<\/span>\r\n 6 \/ 6<\/strong>\r\n

MONTHS ABOVE BENCHMARK<\/h3>\r\n

Every month from January through June exceeded the stated awareness benchmark.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n

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\r\n MOBILE-FIRST<\/span>\r\n 91.8%<\/strong>\r\n

MOBILE DELIVERY<\/h3>\r\n

Of all H1 impressions were delivered on mobile devices.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n

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\r\n NATIONAL FOOTPRINT<\/span>\r\n 9 \/ 9<\/strong>\r\n

PROVINCES REACHED<\/h3>\r\n

Full national coverage was maintained every month throughout H1 2026.<\/p>\r\n <\/div>\r\n <\/article>\r\n\r\n <\/div>\r\n\r\n

\r\n H1 2026 PERFORMANCE<\/span>\r\n

SUSTAINED PERFORMANCE AT NATIONAL SCALE<\/h2>\r\n\r\n
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3.43M<\/strong>Impressions<\/small><\/div>\r\n
177,209<\/strong>Clicks<\/small><\/div>\r\n
5.2%<\/strong>Average CTR<\/small><\/div>\r\n
2.06M<\/strong>Unique Browsers<\/small><\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n
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\r\n THE CHALLENGE<\/span>\r\n

MAINTAINING VISIBILITY WITHOUT OVER-SERVING THE SAME AUDIENCE<\/h2>\r\n

A sustained six-month campaign required more than large impression numbers. Ackermans FinServe needed broad audience growth, efficient delivery, and consistent engagement without excessive repetition.<\/p>\r\n <\/div>\r\n\r\n

\r\n THE APPROACH<\/span>\r\n

USING THE WI-FI LOGIN JOURNEY AS A REPEATED BRAND TOUCHPOINT<\/h2>\r\n

Wallet-consent, competition, and rewards-led creative rotated through the Wi-Fi journey, while performance was monitored across monthly activity, campaign bursts, devices, provinces, reach, and frequency.<\/p>\r\n <\/div>\r\n\r\n

\r\n WHAT THE DATA TOLD US<\/span>\r\n

MARCH LED PERFORMANCE, BUT CONSISTENCY WAS THE BIGGER STORY<\/h2>\r\n

March achieved the highest monthly CTR at 6.1%, the highest click volume at 34,544, and a single-day peak of 7.0% on 14 March. Importantly, every month of H1 remained above the campaign's stated awareness benchmark.<\/p>\r\n <\/div>\r\n\r\n

\r\n EFFICIENT REACH<\/span>\r\n

EXPANDING THE AUDIENCE WITHOUT CREATING FATIGUE<\/h2>\r\n

The campaign maintained an average frequency of just 1.66 impressions per unique browser while reaching more than 2.06 million unique browsers.<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n

\r\n THE OUTCOME<\/span>\r\n

A SUSTAINED NATIONAL CAMPAIGN BUILT FOR LONGER-TERM GROWTH<\/h2>\r\n

Ackermans FinServe demonstrated that Wi-Fi Media can support more than short promotional bursts. Across six months, the campaign maintained national coverage, mobile-first delivery, controlled frequency, and consistently above-benchmark engagement.<\/p>\r\n\r\n EXPLORE WI-FI ADVERTISING \u2192<\/a>\r\n <\/div>\r\n\r\n<\/section>\r\n\r\n