CONSISTENT PERFORMANCE
6 / 6
MONTHS ABOVE BENCHMARK
Every month from January through June exceeded the stated awareness benchmark.
Ackermans FinServe required sustained national digital visibility rather than a once-off campaign burst.
From January to June 2026, TWM's Wi-Fi Media campaign maintained broad South African reach while carefully managing frequency and consistently driving above-benchmark engagement.
The result was a six-month performance story built around scale, mobile behaviour, national coverage, and efficient audience expansion.
A sustained six-month campaign required more than large impression numbers. Ackermans FinServe needed broad audience growth, efficient delivery, and consistent engagement without excessive repetition.
Wallet-consent, competition, and rewards-led creative rotated through the Wi-Fi journey, while performance was monitored across monthly activity, campaign bursts, devices, provinces, reach, and frequency.
March achieved the highest monthly CTR at 6.1%, the highest click volume at 34,544, and a single-day peak of 7.0% on 14 March. Importantly, every month of H1 remained above the campaign's stated awareness benchmark.
The campaign maintained an average frequency of just 1.66 impressions per unique browser while reaching more than 2.06 million unique browsers.
Ackermans FinServe demonstrated that Wi-Fi Media can support more than short promotional bursts. Across six months, the campaign maintained national coverage, mobile-first delivery, controlled frequency, and consistently above-benchmark engagement.
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