Audiences increasingly choose when, where, and how they watch content. They move between mobile phones, desktop computers, tablets, and connected televisions, creating new opportunities for brands to reach viewers beyond traditional broadcasting.
VIU gives advertisers access to an on-demand streaming environment built around popular local entertainment. Video campaigns can appear before, during, or after selected content, allowing brands to communicate through sound, movement, emotion, and visual storytelling.
Traditionally Wired Media helps advertisers plan and activate VIU campaigns that support brand awareness, product communication, audience engagement, and measurable digital delivery.
VIU places your video message within content viewers have actively selected, creating an opportunity to engage audiences during an intentional viewing experience.
VIU campaigns can reach audiences across mobile, desktop, and connected television, supporting different viewing habits and environments.
The post-campaign analysis provided useful insight into when and how viewers interacted with the campaign.
Viewer interest was strongest from Thursdays to Sundays, while desktop placements achieved the highest device click-through rate at 0.80%.
Connected television recorded a click-through rate of 0.23%. This viewing environment may include more than one person watching from the same screen, while mobile delivered the highest number of impressions.
The campaign’s click-through rate reached a daily peak of 1.28%. November delivered the highest monthly impression volume, while January achieved the highest monthly click-through rate at 0.53%.
These insights allow advertisers to look beyond overall delivery and understand performance by day, month, and device.
A VIU campaign included in TWM’s uploaded post-campaign analysis delivered:
Impressions delivered against 526,316 booked impressions.
Completed video views.
Video completion rate, above the stated platform average of 70%.
Cost per completed view.
Clicks generated during the campaign.
Overall click-through rate across the pre-roll and mid-roll activity.
These results demonstrate how video-on-demand advertising can deliver substantial completed viewing while also generating measurable audience response.
Use VIU video-on-demand advertising to tell your story through measurable video placements around content audiences have chosen to watch.
